
I'm going to go out on a limb here and make some unpopular declarations about weddings. I recognize that I am part of an industry that thinks little about all the waste associated with modern day weddings and I want to change that. Now more than ever we need to completely revamp our old ways and embrace the challenge of making those changes.
Last year I had the opportunity to meet Colin Cowie, author of many fabulous wedding and lifestyle books, celebrity planner and designer to the stars, dignitaries and crowned heads around the world. He is a truly gifted designer with a vision most of us can never dream of. He's also a very benevolent contributor and educator to the wedding industry, however I was shocked at his response to my simple question. After viewing a slideshow of one of his recent 2.5 million dollar weddings which really was extraordinary, I asked him what he does with all the stuff.
His response...apologetic as it was..."we throw it all away". He acknowledged his carbon footprint is grossly huge and added that this is the one depressing aspect of his business. I began thinking this is "the" depressing aspect of the wedding industry.
The wedding industry as a whole thrives on trends, change and challenges, therefore I am challenging everyone in this industry to change the way they do business and to make it trendy to reduce wedding waste by 25% starting now.
The newest division of my wedding planning business
Fete Perfection, is
I Do Vow To. My hope is to create awareness to all the waste and to educate couples as well as the professionals they hire to make a significant impact on the waste problem. Secondly, I would love to see couples passionate about contracting with only wedding professionals who are committed to giving of their time, rather than just money to worthy causes.
I have been meeting with many local wedding professionals to discuss the concept of
I Do Vow To and to learn more about their personal missions. I am so pleased to learn how many have been quietly making a difference. My mission is to work with couples with the same sense of responsibility and commitment to making a difference, one wedding at a time.
For now,
I Do Vow To is a concept and a blog, but look for details and other ideas in our new website which will be named
I Do Vow To coming soon.